In a twist that would be almost comical if it wasn’t so financially painful, Anheuser-Busch, once dubbed the world’s most “woke” Beer Company, is now selling a chunk of its craft brands after a staggering loss of $27.30 billion in market capitalization. The Bud Light fiasco involving a trans woman on its can didn’t sit well with many customers, reflecting a major marketing miscalculation. The company’s attempt at woke marketing met resistance not just from conservatives but also from progressives, who criticized Anheuser-Busch for leaving Dylan Mulvaney, the face of the controversial campaign, unsupported. The brewery giant is now set to offload several brands including Shock Top, Breckenridge Brewery, and Blue Point Brewing Company, among others, to Canadian cannabis company, Tilray. The decline of this once-great American beer company shows what happens when radical agendas overpower sound business strategies.
#AnheuserBuschBlunder #BudLightBacklash #CraftBeerCrisis
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