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Public Storage leaving California is the headline, and the destination is Frisco, Texas. The S&P 500 self-storage giant is moving its headquarters out of Glendale to the Dallas-Fort Worth metro, joining a long line of companies that have said no to California’s high taxes and high cost of doing business.
Key Takeaways
- Public Storage is moving its headquarters from Glendale, California to Frisco, in the DFW metro north of Dallas.
- The company was founded in California in 1972 and has more than 5,000 employees nationwide.
- It’s now the world’s largest owner of self-storage facilities β around 3,500 properties across 40 states.
- The move comes alongside a CEO transition and a strategic overhaul the company brands PS 4.0.
Why is Public Storage leaving California?
The company points to talent and innovation in the region, but the underlying reasons are the same ones driving the whole exodus: California’s extremely high cost of doing business, high taxes, and general direction. A corporate relocation is the deliberate move of a company’s headquarters and core operations from one state to another to cut costs and improve returns.
Public Storage didn’t explicitly cite tax or regulatory reasons β because it doesn’t have to. It highlighted the region’s depth of talent instead. But the pattern speaks for itself: California has shot itself in the foot with heavy taxation and over-regulation, and business is voting with its feet.
Where exactly is the company moving?
To the Dallas-Fort Worth metro area β Frisco, to the north. The greater metroplex has about 6.5 million people, and the traffic shows it. Dallas has long been a deal-making city: venture capital, financing, people who want to put deals together. It’s gotten expensive, but it’s still a pro-business market.
There’s a rough geography to this migration. Tech companies tend to land in Austin. Finance companies head to Dallas-Fort Worth, often pushing out of New York’s tax environment. Either way, they’re landing in Texas.
Just some insanity in California and reasonable people going to Texas.
Is Public Storage the only one?
Not even close. Chevron is taking its headquarters to Houston. SpaceX, Tesla, Oracle, and realtor.com have all made similar moves. In-N-Out pulled its corporate operations and left Oakland and San Francisco. Public Storage is just the most recent name on a list that keeps growing β the same business exodus that has CEOs rejecting the state outright.
The company itself is enormous: founded in 1972, now the world’s largest self-storage owner with roughly 3,500 properties across 40 states and a stake in a European operator. When a company that size and that California-associated packs up, it’s a signal.
What’s driving the corporate exodus to Texas?
The Dallas area offers no state income tax, comparatively low operating costs, and a deep talent pool β and it markets itself hard as a business environment. Under its PS 4.0 overhaul, Public Storage says it wants to accelerate earnings growth, expand margins, and deliver stronger long-term shareholder returns. That’s not happening in California.
Meanwhile, the high-tax states keep pushing people out. New York is chasing away billionaires. Washington is floating a millionaire tax and payroll tax. Oregon already has extremely high business taxes. Until those states become more competitive, they’ll keep losing population and headquarters to Texas, Georgia, Florida, and the Carolinas.
What does the leadership change signal?
Tom Boyle takes over as CEO on April 1st, succeeding Joe Russell, who’s retiring after a decade. Shankh Mitra, CEO of Welltower, joins as non-executive chairman. The company calls this its fourth era β a transition built to accelerate earnings growth and returns.
Under PS 4.0, Public Storage is leaning into digital tools, data science, and AI to reshape how it prices units, markets to customers, and manages its portfolio. Executives say consumers now expect fast, seamless digital experiences even in brick-and-mortar sectors like self-storage.
Why does this keep happening to California?
Because the math stops working. California is so restrictive and expensive that companies are getting fined for essentially running their businesses β look at Valero spending a billion dollars to shut down its Benicia refinery because operating there doesn’t pencil. As the state raises taxes to cover its spending while its tax base leaves, the budget deficits widen and more businesses head for the door.
Expect more of these announcements. Each departure narrows the base, which pressures the next tax hike, which pushes out the next company. It’s a loop, and California hasn’t shown it’s ready to break it.
Frequently Asked Questions
Where is Public Storage moving its headquarters?
From Glendale, California to Frisco, Texas, in the Dallas-Fort Worth metro area north of Dallas.
How big is Public Storage?
It’s the world’s largest owner of self-storage facilities, with about 3,500 properties across 40 states and more than 5,000 employees nationwide.
Did Public Storage blame taxes for the move?
No. The company cited the region’s talent and innovation rather than tax or regulatory reasons, though the relocation fits a broad California-to-Texas trend driven by cost and taxation.
How many more household-name companies have to leave before California’s leadership changes course? Drop your take in the comments.
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Full Episode Transcript
Read the full transcript of this episode
Public Storage is leaving Southern California for Frisco. The company has already expanded its corporate presence in North Texas ahead of this big announcement. >> That record production for Chevron in the Permian, which kind of leads me to uh you guys moving your headquarters to Texas. >> Oracle, Tesla, and now realtor.com. >> Public Storage is leaving California, moving its headquarters from Glendale to Frisco, Texas. >> The online real estate services company is relocating its headquarters from California to Austin. Musk says he’s moving Tesla’s headquarters from Silicon Valley to Austin.
Public Storage has more than 5,000 employees nationwide. Public Storage operates thousands of self-storage units across the country. The company says the move is part of a broader restructuring, and this is the latest in a series of corporate relocations from California to Texas, including SpaceX, Tesla, and Chevron. In another not shocking development, Public Storage relocates headquarters from California to Texas. Public Storage will move its headquarters to the Dallas-Fort Worth area. Yet another company that has said no to California’s extremely high cost of doing business, high taxes, just just the whole thing with California is going the wrong direction.
Texas, Florida, Nevada, Arizona, all picking up. You know, Georgia, North Carolina, tons of population, including people moving their corporate headquarters and their businesses entirely. Remember when we talked about In-N-Out Burger? They were just like, “Yeah, we’re gone. We’re leaving California, we’re leaving Oakland, we’re leaving San Francisco. We’re not closing down the stores, but our corporate headquarters are gone.” And they did close down Oakland because they were picking out bullets from the exterior walls of their restaurant there. Just some insanity in California and reasonable people going to Texas.
Let’s read the story. This story goes out to my friend Dan who owns the Savage Moose, Kenmore, Washington and Off the Rails sports uh pubs in in Bellevue. He’s got a storage unit. We’re going to be clearing it out on Sunday. Uh so much fun. I’ll be taking my big truck and loading the stuff bunch of stuff to the dump. That’s what I do on the weekends. Yeah, it’s good stuff. Standard and Poor’s 500 self-storage real estate investment trust said its headquarters will move to DFW metro area, Frisco, which is to the north. I was in Dallas and went through all that metro area cuz I started off in Oklahoma City, came south, went to the um went to the JFK Memorial, super cool, second time I’ve seen that, and then also looked at um Deep Ellum area, which is kind of their super vibrant the um it’s their entertainment district.
It’s their arts district. Had lunch there. And then tried to get out through DFW traffic. Traffic in Dallas-Fort Worth is horrific. It is terrible, especially going into downtown. It’s just it’s wild how Well, there’s 6 and 1/2 million million people in the greater metroplex and it shows. Like you’re like, “Oh my god, where am I? LA?” No, DFW. So, announcement comes alongside a CEO transition and a broader strategic overhaul branded PS4.0. Okay? Founded in California in ’72, Public Storage, it’s almost as old as I am. Public Storage has grown into the world’s largest owner of self-storage facilities.
Talking to my buddy Dan cuz we’re trying to figure out how many loads it’s going to take in my truck. I’ve got an 8-ft bed with a crew cab. It’s a Ford 350. It just hauls a lot of stuff. We’re trying to eyeball how much stuff. And we decided that most He hasn’t He hasn’t needed any of this stuff in his storage unit for like 2 years, something like that. I’ve got one in Maui that I haven’t seen in years. I got to clean it out, but it’s hard to go to cuz I got to grab some of my stuff there that was my son who’s no longer with us and it’s just one of those head trips to to make and go do that. Most people don’t need public storage.
They can throw all that crap away, right? I mean, it’s that stuff where you’re like, well, I I paid $500 for it. It’s probably worth 50 now, and I probably in reality have to give it away or have it on Facebook Marketplace for a year before somebody buys it for 10 bucks. Let’s put it in a storage unit for 100, 200 a month, and we’ll just store it there for years and years and years. Cuz when you go with people to their storage unit, oftentimes they don’t need that stuff. Just Yeah, and we’re going to take it all to the dumper. Just give it away. Public Storage growing into the world’s largest owner self-storage facility, 3,500 properties across 40 states.
It’s huge now, huge. Holding a sizable stake in East in European storage operator. The location marks a significant shift for a company long associated with California business community. How many businesses have we talked about right here in News for Reasonable People? Companies moving from California or at least their headquarters California to Texas. And it’s because it’s a pro-business market there. Dallas has always been a go-go, you know, you got venture capital, you got financing, you got guys that want to put together deals. Dallas has always been that city, right? And it’s gotten expensive.
I looked at some of the homes, you know, online. Dallas is expensive now. Fort Worth, not as bad, still affordable, but way more expensive than it used to be. And that’s because all of these companies are going to Texas, and you’re typically going to go to Austin if you’re a tech company. You’re going to go if you’re a finance company, you’re going to go to Dallas-Fort Worth. So many companies are moving to DFW in finance because they’re trying to push out of New York and its tax issues to Texas because they know, well, at least at the state level, you’ve got strong leadership. You’ve got conservative leadership.
And that’s what it takes to run a good business environment. You can’t have these whacked-out Democrat nut jobs, the the far-left nut jobs. You can have a Democrat moderate, whatever that is, but that’s essentially just a weak Republican, right? Things have shifted so far left that folks that who are moderate are basically Republicans. They just used to be a Democrat, and they can’t bring themselves to think of themselves as a Republican, but they are. They’re at least conservative. They’ll they’ll they’ll give it up to you. Yep, I’m fiscally conservative, but I’m socially liberal. Like, yeah, you’re a weak Republican.
That’s all you are. You know what I mean? I mean, it’s it’s funny to watch. And I’ve got plenty of friends that fall in that boat. I’m a I’m a I’m a lifelong Democrat. No, you’re not. You’re just lying to yourself because you can’t bring yourself to admit that your party is going down the tubes. Tom Boyle will take over as CEO on April 1st, succeeding Joe Russell, who’s retiring after a decade in the role. The same time, the board will install Shank Mitra, CEO of Welltower, as non-executive chairman. Leadership changes are part of what the company calls its fourth era, transition designed to accelerate earnings growth.
All right, we got earnings growth, we got expand margins, and deliver stronger long-term shareholder returns. They’re not going to do that in California. California is a no-go. Unless you’ve got to be on the West Coast, and unless you’ve got a stronghold already in California, you’re not there because of taxation, high cost of doing business, high cost of gasoline. Oh, and that gasoline is about to get way more expensive. There’s some things on the horizon that I’m not at liberty to discuss, but they are a-comin’. Even just a mention of some of the things coming, you’d be like, “Oh. Gas, 12 bucks, 15 bucks a gallon.
If you can get it. For Texas, move underscores the state’s continued success in attracting high-profile headquarter relocations. Dallas area offers no state income tax. Yep. Comparatively low operating costs. Yep. And a deep talent pool. And it has been pushing itself as a business environment. Meanwhile, New York, with Mom Downey, just it just pushing people away. Pushing billionaires away. Just, “Ah, we’re going to tax you all.” California, same thing. Washington state, same thing. Millionaire tax, payroll tax. Hey, bring it on. We’re going to push business out. Oregon, already extremely high business tax.
You you can’t do business there. And until you get rid of some of that and become more competitive, you’re going to continually lose population to a state like Texas. Texas, Georgia, North Carolina, I mean, Florida. They’re they’re all just bringing in population. California, not so much. Illinois, not so much. You know what I mean? Massachusetts, not so much. New Jersey, not so much. New York, not so much. They’re all bleeding out population and they’re going to those states that are red because people can’t afford to live there. People can’t afford to run their businesses. People aren’t going to get taxed 10 ways from Sunday.
I mean, that makes sense. It’s just It’s It’s like how many more of these companies do we have to see before the Democrats go, “You know what? We’ve got to make some major changes here cuz otherwise this is game over.” Cuz we’re in the third quarter and the Democrats are down by 35. You know what I mean? All right, let’s play a fourth quarter. Let’s just see how that goes cuz this population shift is massive. Massive. And that’s why you’ve got the whole ICE thing. That’s why you had the whole run 20 million criminal illegals into the country and we’ll just wait for another Democrat president to become president and we’ll get them all, you know, their citizenship and then they can vote for us.
I mean, that would work but now we got ICE just deporting left and right, left and right. With 2.2 million self-deportations so far this year. >> [sighs] >> Numbers are crazy. Well, Public Storage did not explicitly cite tax or regulatory reasons for the relocation because they don’t have to. It highlighted the region’s depth of talent and innovation as strategic advantages. I mean, it just goes without saying cuz California has absolutely shot itself in the foot with massive taxation, massive over-regulation, and basically pushing big business out of its state. Look at Chevron.
Look at the refineries. Valero spending a billion dollars to shut down its Benicia refinery because it doesn’t make sense to operate business in California. California is so restrictive. It’s so terrible to do business in. They’re getting fined left and right for basically running their business and they’re saying, “No, we’re out.” Chevron taking their headquarters to to Houston. We’re out, guys. We’re out. This is This is where our oil headquarters are. You guys aren’t really doing much oil business in California and you’re about to do a bunch less. So, we’re out. We’re We’re moving to Houston.
Under the company’s PS 4.0, it sounds like uh PlayStation, doesn’t it? Public Storage is leaning into digital tools, data science, and artificial intelligence to reshape how it prices units. There’s only so much you can do with Public Storage, right? But, it’s a business. It’s a widget business. All right, we got a 10 by 20. It goes for $108 a month. Give you the first month for free. Sign a contract, 14 months. Got to love it. Markets to customers and manages its portfolio. Executive say consumers increasingly expect fast, seamless digital experiences even in traditional brick-and-mortar sectors like self-storage.
I rented a public storage unit. I had to rent a um public storage unit when I I don’t think we have anything else here. Yeah, we don’t really care. Um I did a a big remodel on the house that I’m currently in and I decided, okay, that this I I can’t live in just one room cuz the kitchen’s going to get absolutely torn apart. Bathroom’s going to get torn apart. So, I had to work out all right, I got to put all my stuff in storage. I used Public Storage and it was during the pandemic and it was one of those deals where it was a no-contact uh renting of the unit. Meaning, I’d never really met anybody and you know, I got my code online.
I got my access and bunch of stuff and I I paid with a debit card and away I went. It was pretty slick. I was super happy because I was envisioning, you know, that meet up with the shady guy who runs the storage facility cuz they’re always shady. This one it wasn’t bad. It wasn’t terrible. It you know, you got the little office person was there. I had very little contact with them. And it was fine. You know, the code always worked for the gate and did this number and it was just down the road here but public storage. It’s one of those those companies you can kind of count on. It’s interesting how much the prices change from like one location to another just you know, miles apart.
It is some can be really expensive others are just like that that’s weird. It’s not going to be too long before we’re we’re just going to have a dearth of corporation or or corporate headquarters in California. California has done such an amazing job of just pushing them out. Left, right, and center. Public storage being the most recent. Expect to see more and more companies leave as California has to raise its taxes for its unbridled spending and it’s got a constriction of its population and businesses leaving. That’s going to leave that those budget deficits and those are just going to become wider and wider and more businesses will leave.
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